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Tide’s clean sweep helps CPG giant earn 23 nods in BrandSpark’s 10th annual ranking. J&J captures nine in health and personal care.
January 24, 2023
By: Christine Esposito
Editor-in-Chief
Market research firm BrandSpark International has released the 2023 BrandSpark Most Trusted Awards (BMTA) winners—its annual list of the most trusted brands in America. The winners were determined by a national survey of 19,752 American shoppers who gave their top-of-mind, independent answers as to which brands they trust most and why in categories they have recently shopped, according to the New York market research firm behind the annual compilation. “As prices for consumer goods and ...
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